Happy new financial year! Today a new wedding web site was launched. Inspired by her own experience as a bride and a event stylist, Karissa Fanning set about to create a site that really is a breath of fresh air in this segment of the market. LANE is cutting edge bridal fashion. It’s raw, honest articles. It’s beautiful content that moves and inspires you. But most importantly it’s about real emotion, real passion, and real connections with it’s audience.
But what impresses me most is the fact that they will not promote just any brand willing to throw money their way in the form of advertising. This appeals to my standards and ethics. The number of wedding professionals I have approach me that are willing to refer/recommend me for a “kickback” is mind boggling. I refuse these offers point blank – I only wish to be referred on the basis of the quality service that I provide, not because I am paying someone to do so.
Further the ideals and thoughts that Karissa expresses on the web site are very much aligned with mine. If I may quote Karissa, ” My goal is to bring a new perspective to wedding planning, to break away from stereotypical fashion and wedding styling and help brides dream up a wedding that is completely unique to them. Style is personal. It’s about embracing who you are as individuals and allowing this to be reflected in every element of your wedding, from fashion to décor, to photography. It’s the passion and imagination a wedding exudes that makes it truly unique – the kind of stuff that gives you goose bumps. Style is the heart and soul behind the LANE brand.” Whilst, Karissa has omitted to mention Entertainment, this is exactly what I do for each and every one of my couples.
As Molly Meldrum would say, do yourself a favour and check out LANE.
* DJ:Plus! Entertainment is not currently featured on LANE so this is an unbiased objective post.